As far as donuts, put a DD in the same room as a Shipley’s heavenly halo and the DD will slink out the door ashamed. Krispy Kreme is the poseurs’ donut, next to the iconic perfection of Shipley’s, but still outranks a DD coaster without breaking sugary sweat.

On reflection, however, good move on yanking the Rachel Ray ad. Keffiyehs are so passe, that was like 2005-chic. The real trend should now be yemeni janbiya.