A Danish public service announcement against domestic violence is drawing outrage and criticism from around the world. The online-only interactive PSA is in the form of a game called “Hit the bitch.”

In it, the viewer uses the computer’s mouse to use a virtual hand to slap the woman in the video. The site has a ranking in each corner – one for “pussy” and one for “gangsta.” The viewer starts the game with a 100% “pussy” rating, but each blow to the woman – who becomes progressively more bruised and battered – causes the “gangsta” rating to go up and the “pussy” rating to go down.

The game ends when the “gangsta” rating reaches 100% at which point the viewer is show the woman lying on the ground swollen, bruised, bleeding and crying.

Play the game here.