A Danish public service announcement against domestic violence is drawing outrage and criticism from around the world. The online-only interactive PSA is in the form of a game called “Hit the bitch.”
In it, the viewer uses the computer’s mouse to use a virtual hand to slap the woman in the video. The site has a ranking in each corner – one for “pussy” and one for “gangsta.” The viewer starts the game with a 100% “pussy” rating, but each blow to the woman – who becomes progressively more bruised and battered – causes the “gangsta” rating to go up and the “pussy” rating to go down.
The game ends when the “gangsta” rating reaches 100% at which point the viewer is show the woman lying on the ground swollen, bruised, bleeding and crying.

Dan 9:18 pm on November 18, 2009 Permalink |
hahaha that is too funny
null 2:24 am on November 19, 2009 Permalink |
I agree with Dan (whooaaa…just had some kind of out of body experience saying that) .
That fails so hard, it’s painfully funny. It’s a greater lever of fail than the tacky German HIV awareness campaign from a couple of weeks ago. I’d love to sit in on one of these brainstorming sessions where they come up with these concepts.
null 2:39 am on November 19, 2009 Permalink |
ps John, a link to the story instead of the game would have been nice.
I wonder if there’s some latent racism in the game as well. “Gansta”? Because no one ever beat up their girlfriends in pure denmark before being infiltrated with dirty, dirty black culture. Maybe I’m reading too much into it.