Umair Haque at Harvard Business Publishing has an article on ‘information warfare’ tactics, as applied to the US healthcare debate.
1. Speed it up. Use tools that transmit information orders of magnitude faster: as close to real-time as possible. Your enemies use email. Use Twitter, Facebook, and iPhone Apps instead.
2. Microchunk it. Small resources, like messages, are more efficiently transmitted and utilized than big ones. Your enemies use lengthy, wordy messages — seriously inefficient communications. Try 140 character Tweets instead.
3. Meta-attack. You’re attacking with “facts.” But facts don’t matter, because your enemy doesn’t value information like you do. Life expectancy’s smaller in the States? So what — according to your enemies, you can’t trust facts from Cuba (or France). So you have to attack not with “facts”, but with meta-information about how to value facts. Start with meta-information about how to value insurance rationally — over a lifetime, not a day, for example.
